Medical Marketing & Marcom Blog
Welcome to the CadenSee Medical Marketing & Marcom Blog. You’ll find a variety of topics here: from ways to improve medical sales presentations, to methods to better engage physicians using smart online marketing to creative lead generation techniques.
When we work on a client presentation’s structure and flow, we try to balance many aspects to make it clear and persuasive. I usually tell clients
I am an information geek Not many people know this about me, but I took my first steps in the life sciences industry 14 years ago by working as an
My open rate crashed by 37%. Here’s why. I really liked the last post I wrote. It was about “medical devices freedoms.” I was slightly
Are there really only a few words in the dictionary to describe the benefits of a medical device? Most companies seem to adhere to a limited set
A final presentation checklist before you take the podium You worked hard to create a presentation, which you are about to present to investors or
This is the way I sent blog posts to subscribers until recently A few weeks ago, I made a slight adjustment to my strategy for sending out email.
Try to avoid using tables in PowerPoint I would usually recommend leaving tables out of PowerPoint presentations. Tables contain a lot of data and
Do you have your company’s logo on each slide too? I had a discussion with a new venture-backed client about the use of logos in presentations.
“Our themes don’t have sliders… Because sliders suck.” Yoast How many rotating banners do you currently have on your