CadenSee Medical Marketing and Marcom Blog
Welcome to the CadenSee Medical Marketing & Marcom Blog. You’ll find a variety of topics here: from ways to improve medical sales presentations, to methods to better engage physicians using smart online marketing to creative lead generation techniques. Feel you can contribute? Send us a note. We would love to host you as a guest author…
I am an information geek Not many people know this about me, but I took my first steps in the life sciences industry 14 years ago by working as an
My open rate crashed by 37%. Here’s why. I really liked the last post I wrote. It was about “medical devices freedoms.” I was slightly
Are there really only a few words in the dictionary to describe the benefits of a medical device? Most companies seem to adhere to a limited set
A final presentation checklist before you take the podium You worked hard to create a presentation, which you are about to present to investors or
This is the way I sent blog posts to subscribers until recently A few weeks ago, I made a slight adjustment to my strategy for sending out email.
Try to avoid using tables in PowerPoint I would usually recommend leaving tables out of PowerPoint presentations. Tables contain a lot of data and
Do you have your company’s logo on each slide too? I had a discussion with a new venture-backed client about the use of logos in presentations.
“Our themes don’t have sliders… Because sliders suck.” Yoast How many rotating banners do you currently have on your
Chen is owner at CadenSee. I have spent decades immersed in every aspect of medical device marketing. I work with clients closely to help