CadenSee Medical Marketing and Marcom Blog

Welcome to the CadenSee Medical Marketing & Marcom Blog. You’ll find a variety of topics here: from ways to improve medical sales presentations, to methods to better engage physicians using smart online marketing to creative lead generation techniques. Feel you can contribute? Send us a note. We would love to host you as a guest author…


Finding Amazing Medical Market Statistics on Physician Activities, and Reimbursement

I am an information geek Not many people know this about me, but I took my first steps in the life sciences industry 14 years ago by working as an


6 Ideas to Close a Medical Presentation

Make a memorable closing So, for this week, I thought that I’d pay a debt of long standing and write about the ways to close a medical


Writing a Perfect Subject Line that Physicians will Read

My open rate crashed by 37%. Here’s why. I really liked the last post I wrote. It was about “medical devices freedoms.” I was slightly

Phillies at Orioles June 8, 2012

Saying that your medical device is “safe” completely sucks!

Are there really only a few words in the dictionary to describe the benefits of a medical device? Most companies seem to adhere to a limited set


Final Presentation Checklist for Medical Device Professionals

A final presentation checklist before you take the podium You worked hard to create a presentation, which you are about to present to investors or


An Important Lesson I Just Learned About Email Marketing

This is the way I sent blog posts to subscribers until recently A few weeks ago, I made a slight adjustment to my strategy for sending out email.


Effective Use of Tables in PowerPoint Presentations

Try to avoid using tables in PowerPoint I would usually recommend leaving tables out of PowerPoint presentations. Tables contain a lot of data and


Correct Use of Logos in Presentations of Medtech Companies

Do you have your company’s logo on each slide too? I had a discussion with a new venture-backed client about the use of logos in presentations.


3 Powerful Words that Change Minds

The right words to choose A few weeks ago, I wrote a blog post about the words you should avoid in your marketing communication. Quite a few


Don’t Use Rotating Banners for Your Medical Device Website

“Our themes don’t have sliders… Because sliders suck.” Yoast   How many rotating banners do you currently have on your


Critique of a Real Email Introduction on LinkedIn

Chen Sirkis Chen is owner at CadenSee. I have spent decades immersed in every aspect of medical device marketing. I work with clients closely


Words to Avoid in Your Medical Marketing Communication

Chen is owner at CadenSee. I have spent decades immersed in every aspect of medical device marketing. I work with clients closely to help

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