CadenSee Medical Marketing and Communication Blog

Welcome to the CadenSee Medical Marketing & Marcom Blog. You’ll find a variety of topics here: from ways to improve medical sales presentations, to methods to better engage physicians using smart online marketing to creative lead generation techniques. Feel you can contribute? Send us a note. We would love to host you as a guest author.

Words to Avoid in Medical Marcom

Words to Avoid in Your Medical Marketing Communication

There are quite a few words you need to avoid There are many ways to differentiate a medical device and make it stand out. But too many companies choose to use the same words to do so. Here’s a newsflash:
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Medical PR is important

The Importance of Medical PR for MedTech Start-up Companies

The practice of PR is often misunderstood The practice of public relations is often misunderstood and overlooked by medical device start-up companies. A lot of people associated within the medical industry
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Jimmy Kimmel’s “Horse Pants” Can Prepare You for Your Next Investor Presentation

Horse pants and medical investor presentations? Recently, late night show host Jimmy Kimmel met with investors to pitch a great idea: A new venture that designs animal clothing, predominantly horse pants. I
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Finding the persona email of prospects

How to find the personal email of ANYONE in the world

(Well, not anyone, but people using LinkedIn.) Finding the email of a prospect could be a cinch Say for instance that you are an executive working for a medical device company and that you need to contact the
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medical inbound marketing mistakes

Inbound Marketing Mistakes that Medical Device Companies Should Avoid

At first glance, inbound marketing may seem daunting, but in reality the concepts are very simple and direct ways to turn website visitors into paying customers. With so many options, however, it can become
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First steps in inbound marketing for medical device marketing

First Steps in Inbound Marketing for Medical Device Companies

Inbound Marketing focuses on attracting the right audience Traditionally, marketing efforts have been focused on reaching out to the masses, hoping that out of the hundreds or thousands of healthcare
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6 Lessons from the World Cup for Medical Device Companies

Medical device marketing and the World Cup I am not a regular football/soccer fan. But I am an avid World Cup viewer. It is a social event for friends and family to meet and watch 22 people chasing a ball. I
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Numbers in titles of medical presentations

4 Simple Rules for Using Numbers in Titles

Numbers in titles should be handled with care Writing numbers in titles of presentation slides, in web pages, and on medical blog posts should be handled differently than when numbers are used in the general
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Draft FDA social media and internet guidance

Double Trouble: Two New FDA Draft Guidances on Social Media

Two NEW FDA DRAFT Guidances On the Use of Social Media and Online Promotions of Devices and Drugs After five years in the making, the FDA is on a roll. Following the publication of the previous draft guidance
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digital marketing for medical devices

The Leaked NY Times Report and Digital Marketing for Medical Devices are Closely Related

The internal “leaked” report that created a buzz A few weeks ago a “secret” internal 96-page report was leaked. The report, titled “New York Times Innovation Report,” provides an in depth review of
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Improving the market slide in a medical presentation

Case Study: Improving “The Market” Slide in a Medical Presentation

Tutorial: Improving a slide in a medical presentation This is how we structured and designed the market slide in a presentation (field of multiple sclerosis). You can implement most of these principles in your
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Medical technology startup exit myths post

Infograph: Persistent MedTech Start-up Exits Myths Debunked

Myths and realities for medical technology start-up exits A few sentiments from people involved in medical device companies might be far from reality. We prepared an infograph to show a few: Infograph medical
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