CadenSee Medical Marketing and Communication Blog

Welcome to the CadenSee Medical Marketing & Marcom Blog. You’ll find a variety of topics here: from ways to improve medical sales presentations, to methods to better engage physicians using smart online marketing to creative lead generation techniques. Feel you can contribute? Send us a note. We would love to host you as a guest author.

Medical information 1

Finding Amazing Medical Market Statistics on Physician Activities, and Reimbursement

I am an information geek Not many people know this about me, but I took my first steps in the life sciences industry 14 years ago by working as an analyst for a life-sciences venture capital firm (well, Manager
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Close a medical presentation

6 Ideas to Close a Medical Presentation

Make a memorable closing So, for this week, I thought that I’d pay a debt of long standing and write about the ways to close a medical presentation. Why an old debt? Because I wrote about opening a medical
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perfect subject line for physicians

Writing a Perfect Subject Line that Physicians will Read

My open rate crashed by 37%. Here’s why. I really liked the last post I wrote. It was about “medical devices freedoms.” I was slightly witty, and the timing was right (I posted at the start of Jewish
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CadenSee Medical Marcom Greeting Passover 2015

Medical Device Freedom: An (Almost) Impossible-to-Achieve Wish List

Passover is just around the corner, a time for the Jewish people celebrate their newfound freedom (well, 3000-year-old to be exact). I think this is a perfect moment to create a wish list of medical device
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J.J. Hardy, John Mayberry Jr.

Saying that your medical device is “safe” completely sucks!

Are there really only a few words in the dictionary to describe the benefits of a medical device? Most companies seem to adhere to a limited set of words to describe their medical device. They repeat these
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Medical Device Final Presentation Checklist

Final Presentation Checklist for Medical Device Professionals

A final presentation checklist before you take the podium You worked hard to create a presentation, which you are about to present to investors or at a conference (or let a physician present on your
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create email engagement

An Important Lesson I Just Learned About Email Marketing

This is the way I sent blog posts to subscribers until recently A few weeks ago, I made a slight adjustment to my strategy for sending out email. You might have noticed it and I wanted to tell you more about it
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Tables in PowerPoint Presentations

Effective Use of Tables in PowerPoint Presentations

Try to avoid using tables in PowerPoint I would usually recommend leaving tables out of PowerPoint presentations. Tables contain a lot of data and are too much to absorb, even for the smartest and most savvy
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Medical Device Logos on Powerpoint Slides

Correct Use of Logos in Presentations of Medtech Companies

Do you have your company’s logo on each slide too? I had a discussion with a new venture-backed client about the use of logos in presentations. The client wanted the company’s logo on each slide, as
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words that changes minds

3 Powerful Words that Change Minds

The right words to choose A few weeks ago, I wrote a blog post about the words you should avoid in your marketing communication. Quite a few people reached out, asking what are the words that should be used
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banner blindness in medical websites

Don’t Use Rotating Banners for Your Medical Device Website

“Our themes don’t have sliders… Because sliders suck.” Yoast   How many rotating banners do you currently have on your homepage? The typical client wants many banners on the homepage of their
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2014 (2)

The Most Read Medical Marcom Blog Posts of 2014

Have you missed these medical marcom blog posts? We posted 29 articles on our blog in 2014. Additionally we created an infograph and eBook about online marketing for medical device companies. At the end of
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