CadenSee Medical Marketing and Marcom Blog

Welcome to the CadenSee Medical Marketing & Marcom Blog. You’ll find a variety of topics here: from ways to improve medical sales presentations, to methods to better engage physicians using smart online marketing to creative lead generation techniques. Feel you can contribute? Send us a note. We would love to host you as a guest author…

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Aristotle in Presentations

Effective communication: The (modern) ancient Greek way

When we work on a client presentation’s structure and flow, we try to balance many aspects to make it clear and persuasive. I usually tell clients

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Finding Amazing Medical Market Statistics on Physician Activities, and Reimbursement

I am an information geek Not many people know this about me, but I took my first steps in the life sciences industry 14 years ago by working as an

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6 Ideas to Close a Medical Presentation

Make a memorable closing So, for this week, I thought that I’d pay a debt of long standing and write about the ways to close a medical

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Writing a Perfect Subject Line that Physicians will Read

My open rate crashed by 37%. Here’s why. I really liked the last post I wrote. It was about “medical devices freedoms.” I was slightly

Phillies at Orioles June 8, 2012

Saying that your medical device is “safe” completely sucks!

Are there really only a few words in the dictionary to describe the benefits of a medical device? Most companies seem to adhere to a limited set

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Final Presentation Checklist for Medical Device Professionals

A final presentation checklist before you take the podium You worked hard to create a presentation, which you are about to present to investors or

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An Important Lesson I Just Learned About Email Marketing

This is the way I sent blog posts to subscribers until recently A few weeks ago, I made a slight adjustment to my strategy for sending out email.

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Effective Use of Tables in PowerPoint Presentations

Try to avoid using tables in PowerPoint I would usually recommend leaving tables out of PowerPoint presentations. Tables contain a lot of data and

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Correct Use of Logos in Presentations of Medtech Companies

Do you have your company’s logo on each slide too? I had a discussion with a new venture-backed client about the use of logos in presentations.

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3 Powerful Words that Change Minds

The right words to choose A few weeks ago, I wrote a blog post about the words you should avoid in your marketing communication. Quite a few

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Don’t Use Rotating Banners for Your Medical Device Website

“Our themes don’t have sliders… Because sliders suck.” Yoast   How many rotating banners do you currently have on your

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Critique of a Real Email Introduction on LinkedIn

Chen Sirkis Chen is owner at CadenSee. I have spent decades immersed in every aspect of medical device marketing. I work with clients closely

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